PPC and Campaign Management Executive (2-5 Years)

Full Time, Work From Office

Ahmedabad

Posted 2 weeks ago

Job Summary

We are looking for an experienced and specialized PPC and Campaign Management Executive to execute and

optimize our digital advertising campaigns on LinkedIn, Facebook, and Google. The ideal candidate will be an

expert in paid advertising and will drive strategic growth, manage budgets, and deliver results.

Job Responsibilities and Duties

Devise and execute advanced PPC strategies on LinkedIn, Facebook, and Google Ads
Implement account structures, including campaigns, ad groups, and keyword segmentation for optimal performance
Perform in-depth keyword research, competitive analysis, and audience targeting to maximize ROI
Create and manage large-scale campaigns with a focus on ROI, scalability, and efficiency
Continuously monitor, analyze, and optimize campaigns to meet or exceed KPIs, such as ROAS and conversion rates
Implement advanced bidding strategies and budget management techniques to maximize profitability
Execute sophisticated A/B testing and multivariate testing for ad creatives, landing pages, and audience segments
Develop and execute comprehensive remarketing and retargeting strategies to enhance user engagement and conversions
Stay abreast of the latest industry trends, algorithm changes, and best practices, incorporating them into strategies
Collaborate closely with the marketing and creative teams to ensure seamless integration of PPC campaigns within the overall marketing strategy

Qualifications

2 years of work experience in a similar role
Bachelor’s degree in marketing, business, or a related field
Proven track record of managing ad campaigns on LinkedIn, Facebook, and Google Ads
Certifications in Google Ads, Facebook Blueprint, and LinkedIn Advertising
Knowledge of Amazon and Microsoft Advertising is an advantage
Proficiency in using advanced advertising tools, bid management platforms, and analytics solutions
Data analysis skills and experience working with marketing analytics tools, including Google Analytics
Knowledge of ad platform APIs and scripting languages for automation and reporting
Strong understanding of landing page optimization techniques and conversion rate optimization (CRO)
Strong communication and team collaboration skills
Agency experience is an advantage
Ensure strict compliance with advertising policies and regulations on all platforms & SEO Experience is an advantage