PPC cum Google Account Executive (2-4 Years)

Full Time, Work From Home
Posted 3 weeks ago

Responsibilities and Duties:


PPC Advertising

  • Devise and execute advanced PPC strategies on LinkedIn, Facebook, and Google Ads
  • Set up ad accounts and link conversion tracking
  • Implement account structures, including campaigns, ad groups, and keyword segmentation for optimal performance
  • Perform in-depth keyword research, competitive analysis, and audience targeting to maximize ROI
  • Create ad copies and manage large-scale campaigns with a focus on ROI, scalability, and efficiency
  • Continuously monitor, analyze, and optimize campaigns to meet or exceed KPIs, such as ROAS and conversion rates
  • Implement advanced bidding strategies and budget management techniques to maximize profitability
  • Execute sophisticated A/B testing and multivariate testing for ad creatives, landing pages, and audience segments
  • Develop and execute comprehensive remarketing and retargeting strategies to enhance user engagement and conversions
  • Stay abreast of the latest industry trends, algorithm changes, and best practices, incorporating them into strategies
  • Collaborate closely with the marketing and creative teams to ensure seamless integration of PPC campaigns within the overall marketing strategy
  • Ensure strict compliance with advertising policies and regulations on all platforms


Google Account Management

  • Oversee Google applications, including Google Tag Manager, Google Merchant Center, Google Analytics, and Google


Business Profile

  • Implement and manage tracking and tagging solutions using Google Tag Manager for accurate campaign performance measurement
  • Optimize product feeds and manage campaigns in Google Merchant Center to drive product visibility and sales
  • Ensure accurate and up-to-date information on Google Business Profile to enhance online visibility and user engagement.
  • Generate regular reports on campaign performance, providing actionable insights and recommendations.
  • Utilize Google Analytics and other analytics tools to assess user behavior and website performance.
  • Monitor and analyze key performance indicators (KPIs) to measure the success of advertising efforts.



  • Bachelor’s degree
  • 2 years of work experience in a similar role
  • Familiarity with Google applications
  • Certifications in Google Ads, Facebook Blueprint, and LinkedIn Advertising
  • Knowledge of Amazon and Microsoft Advertising is an advantage
  • Proficiency in using advanced advertising tools, bid management platforms, and analytics solutions
  • Data analysis skills and experience working with marketing analytics tools, including Google Analytics
  • Knowledge of ad platform APIs and scripting languages for automation and reporting
  • Strong understanding of landing page optimization techniques and conversion rate optimization (CRO)
  • Strong communication and team collaboration skills
  • Agency experience is an advantage




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✅ Call: 9033500405


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ORBIT IT HR Solutions

(Recruitment Consultancy)

📍Ahmedabad | Gujarat | India

🌐 www.orbitithr.com

PPC cum Google Account Executive (2-4 Years)

Job Features

Job CategoryDigital Marketing & SEO

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